Wool&co woman is a womens wear brand based in Florence that celebrates individuality and authenticity. We often take an inclusive approach to design; masculine and feminine silhouettes fused together with high quality materials, fabrications and feminine  detailing define us.


For the French Riviera mood we imagined ourselves on “le train bleu” riding along the French riviera and let ourselves be carried away by its vivid colours and the scent of the sea and the flowers, on a carefree day of late spring. The image is sunny and vitamin. We chose organic plush cottons, thin twisted cottons declined in floral all-over prints and vichy jacquard patterns in pastel co- lors such as blush pink, sunset orange and turquoise to create a timeless but carefree and feminine image.

L’ immagine è solare e vitaminica. Abbiamo scelto cotoni bouclè organici, sottili cotoni ritorti declinati in stampe all over floreali e pattern jacquard vichy nei colori pastello per creare un’immagi- ne senza tempo ma spensierata e femminile.


For the oasis mood we let ourselves be inspired by the intriguing atmosphere of a night in the desert protected by the thick vege- tation of an oasis. The image is mysterious and intense. The gar- ments borrow masculine details from the utility world. The look is cool but practical with its signature pockets and resilient mate- rials such as linen and twisted cotton and silk declined in animal patterns and milano stitches for a renewed and modern feminini- ty. The final look is sharp and neat with sand and brown tone illu- minated by the intensity of the Tuareg blue color as its signature colours.

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