Wool&co woman is a womens wear brand based in Florence that celebrates individuality and authenticity. We often take an inclusive approach to design; masculine and feminine silhouettes fused together with high quality materials, fabrications and feminine  detailing define us.


Emphasizing an aesthetic that is the perfect marriage of femininity and masculinity, with a penchant for details that are trendy but effortless; such as cutouts with ribbons, leg of mutton sleeves ,and playful details on masculine materials and knitted stitches.


Hygge means creating a welcoming atmosphere and enjoying the beauty of life.We wanted to apply this concept to our ”hygge vibe capsule” focusing on cosy brushed materials and a nordic  inspiration to create an effortless style that update the traditional Nordic heritage.


It focus on a Soft and a Dreaming winter look, Emphasizing an aesthetic that is feminine and playful almost childlike but with an updated and unexpected fit. Soft materials that look like snow and lace and rouces Details fit for a rom antic look.


The “color drop” is our energizing capsule.A Fun, colorful, sunny version of traditional knit stitches for a fresh new image.This capsule stands out for its Hand made Tie and Dye, artisanal dip dye and its colorful palette which are customized in exclusive just for Wool&co woman collection.


“Everyday luxe and everyday Cool”; We Present our dressing style that speaks to a woman’s tendency to make every day count. Focusing on an effortless day wear with impalpable high quality and soft materials and accents of light to iluminate every moment. A” je ne sais quoi” to make the ordinary amazing.

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